Abstract:
This paper examines the Challenges in adapting social media to market university
libraries in Sri Lanka. A survey method was used to collect data and sample is selected
among library academics who are working in the university libraries in Sri Lanka. The
Questionnaires were distributed among 123 and the number of library academics who
completed and returned surveys in this study was 97.8%. Research found that the
challenges such as slow speed of internet, lack of social media policies, privacy issues and
confidentiality of information are main challenges in using social media platforms in Sri
Lankan university libraries. Further, lack of training opportunities, the willingness of the
library staff to use conventional methods and lack of resources are the challenges which
would be faced in introducing social media into the library system. It was found that the
library professionals have not taken those challenges as real challenges and they consider
them as opportunities. The research recommended to the officials in the higher education
and grants commission sector, to distribute the funds evenly among all the state
universities in Sri Lanka to overcome the lack of resources and facilities in some
universities. Further new training programs are recommended by the study to enhance
the workers abilities and skills on new technologies. These programs should be arranged
among all the staff members and the opportunities to participate for the international
programs related to social media for marketing libraries should be given to the academics
in the library sector.
