Digital Library EUSL: Recent submissions

Now showing items 1041-1060 of 15829

ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM), CUSTOMER EXPERIENCE AND CUSTOMER SATISFACTION FROM BANKING SECTOR: A COMPARATIVE STUDY BETWEEN STATE AND PRIVATE BANKS IN NUWARA ELIYA DISTRICT.

NEELAWATHURA, NEELAWATHURA WALAWWE MAHESH RASIKA BANDARA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

CRM holds a significant position in the banking industry as there a.re very little to differentiate in banking industry in terms of the products and services available and hence it comes to better customer services and ...
THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES t* ON BRAI{D AWARENESS, BRA}{D IMAGE AND BRAND LOYALTY: SPECIAL REFBRENCB TO COSMBTIC PRODUCTS IN BATTICALOA DISTRICT

SUTIIAPARAN, RUSHANTHINI (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The purpose of this thesis is to gain further underst#ding of how Social Media Marketing Activities effect on firm's Brand Awareness, Brand Image and Brand Loyalty. The study was conducted within the cosmetic industry ...
IMPACT OF WORIGLACE SPIRITUALITY 01\ BTHICAL BEIIAVIOR OF EMPLOYEB WITH SPECIAL REFBRENCE TO !e BANK EMPLOYEES IN BATTICALOA DISTRICT

RISWAN, VELLATHAMBY MOHAMED (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

This study investigates the relationship between input of workplace spirituality on ethical behavior of employees with special reference to Bank employees in Batticaloa District. This study was implemented with three ...
IMPACT OF COORDINATION, PSYCHOLOGICAL SAFBTY' AND JOB SECURITY ON EMPLOYEE'S JOB PERFORMANCE: THE MODERATING ROLE OF COERCIVE PRESSURE IN TNSURANCE COMPANIES, BATTICALOA.

JINUJAN, EASVARAN (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

The objective of this study is to investigate the impact of coordination, psychological safety, and the job security on employee's job performance, and the moderating role of coercive pressure in insurance companies in ...
IMPACT OF MULTI CHANNEL INTERGRATION SERVICE QUALITY ON RETAILER BRAND EQUITY: THE MEDIATING ROLE OF BRAND TRUST, (WITH SPECIAL REFERANCE IN HAMBANTOTA DISTRICT)

HASARANGI, HEWA GAMAGE CHAMATHSALA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

In the twenty first century, every organization a.re operating in a very competitive environment and banking sector's environment is also very competitive. In this situation, it is very important to enhance multichannel ...
DETERMII\ANTS OF CUSTOMER'S INTENTTOI\S TOWARDS EI{VIROMENTALLY SUSTAINABLB BAI{KING (SPECIAL REFEREI{CE OF BANKII{G SECTOR IN TRINCOMALEE DISTRICT)

SURESHKUMAR, AMIRTHANA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

The increasing urbanization and changing consumption patterns are putting great strain on environmental sustainability. The consumption patterns need to be reformed due to the great contribution to rising carbon emissions. ...
IMPACT OF INTERPERSONAL EMOTION REGULATION OF MANAGERS ON SUBORDINATE'S JOB PERFORMANCE OF BANKING SECTOR IN KURUNEGALA DISTRICT

SANJULA, MA.KUUVINDA (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

The objective of this study is to examine the impact of Interpersonal Emotion Regulation of Managers on Subordinate's job perfonnance of Banking Sector in Kurunegala District. The goal of this study is to improve our ...
TOP MANAGEMENT GREEN COMMITMENT AND GREEN INTELLECTUAL CAPITAL AS HOTEL ENVIRONMENTAL PERFORMANCE

MUTHUKUMARANA, GAYASHAN DINUKA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

Over the years, economists, policymakers, and researchers have engaged in a heated discussion about how top management green commitments green intellectual capital effect hotel environmental performance. Less clear ...
FACTORS INFLUENCING ON ADOPTION OF SOCIAL MEDIA MARKETING AMONG MICRO AND SMALL SCALE ENTERPRISE IN POLONNARUWA DISTRICT _ A COMPARATIVE STUDY

RATHNAYAKA, RATHNAYAKA MUDIYANSELAGE SURAJ MALINDA (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

Social media marketing has become a Crucial component of marketing strategies for businesses of all sizes, especially for Micro and Small Scale Enterprises (MSSEs) looking to reach a wider audience and improve customer ...
IDENTIFYING THE IMPACT OF FACTORS THAT ON THE SUSTAINABLB CONSUMPTION BBHAVLOUR OF THE YOUNG GENERATION IN THE ANURADHAPURA DISTRICT

DISSANAYAKA, DM.SRI LAL (DEPARTMENT OF MANAGEMENT FACULTY OF COMMERCE AND MANAGEMENT EASTERN UNIVERSITY , SRI LANKA, 2023)

'Ihis study examines the impact of factors that on sustainable consumption behaviour among the young generation. With sustainability b."or#ng an increasingly important globally and especially Sri Lanka, understanding the ...
THB IMPACT OF ORGAI{IZATIONAL CULTURE ON LEADERSHIPOS DECISION MAKINGNG IN SELECTED APPAREL FIRMS

SAMARAWEERA, OVITIGALA VITHANAGE ACHINI SEWWANDI (Faculty of Commerce and Management Eastern University, Sri Lanka, 2023)

The purpose of this study is to examine the impact of organizational culture on leadership's decision making in selected apparel firms (Carlos Embellishers (Pvt) Ltd, New Universe Corporate Clothing (Pvt) Ltd, Mila Fashion ...
WORK LIFE BALANCE OF WOMEN EI{TREPRENEURS IN BATTICALOA.

LITHURSANA, SUTHAKARAN (Faculty of Commerce and Management Eastern University ,Sri Lanka, 2023)

In toda3,"s oleanonic lv*rid, no business can idled to lure uncompetitive. This situation requires innovation to survive and grow. It is not possible to achieve an innovative institution without satisfaction of entrepreneurs. ...
THE IMPACT OF EMOTIONAL II{TELLIGENCB AND FROI{TLII'IE EMPLOYEE ADAPTABIT,ITY ON JOB PERFORMANCE: A STUDY ON HEALTH ASSISTANTS IN TEACHING HOSPITAL BATTICALOA

SITHRAVEI, ARCHANA (Faculty of Commerce and Management Eastern University ,Sri Lanka, 2023)

Adaptable frontline employees are an asset for the organization and customer alike as they are an indispensable part of service experience. They are subjected to pressures which are not found on any other, positions in ...
FACTORS AFFECTING HOUSEHOLD'S {NTENTTON TO SAVE ENERGY: THE CASE OF BATTICALOA DISTRICT ERAWR PATTU DIVISIONIAL SECRETARTAT AREA

SAJITHA, UTHAYAKUMARAN (Faculty of Commerce and Management Eastern University ,Sri Lanka, 2023)

The rapid increase in energy consumption is becoming a very important issue in Sri Lanka. Sri Lanka mostly depends on nonrenewable energy sources. These resources are not available In Sri Lanka. Therefore there is a need ...
THE IMPACT OF SPIRITUAL LEADERSHIP ON PROACTIVE WORKPLACE BEHAVIOR IN GARMENT FACTORIES IN NUWARA ELIYA DISTRTCT

UDAYANGANI, SABG.DARSHANI (Faculty of Commerce and Management Eastern University,Sri Lanka, 2023)

The aim of the study was to find out the impact of spifftual leadership on proactive workplace behavior in garment factories in Nuwara Eliya district. In this research study, independent variable is spiritual leadership. ...
THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEES' CREATIVITY: THE MEDIATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT AMONG TUN SELECTED BANKS IN PUTTALAM REGION OF SRI LANKA

THARUSHIKA APPU, KRD.SANDALI (Faculty of Commerce and Management Eastern University ,Sri Lanka, 2023)

This study aims to investigate the impact of Transformational Leadership (TL) on Employees' Creativity (EC) in selected Banks in the Puttalam Region of Sri Lanka through the mediating effect of Perceived Organizational ...
THE IMPACT OF BRAND IMPRESSION, MEDIA PROMOTION, AND SCARCITY OI\ IMPULSB BUYINGtsBHAVIOUR MEDIATED BY HUNGER MARKETING: A SPECIAL REFERBNCE TO ONLINE SHOPPERS IN BATTICALOA DISTRTCT

ARULJENTHINI, SIYANATHAN (Faculty of Commerce and Management Eastern University,Sri Lanka, 2023)

This study aims to investigate the impact of brand impressi&r, media promotion, and scarcity on impulse buying behaviour mediated by hunger marketing among online shoppers in Batticaloa District, Sri Lanka. Online shoppers ...
GREEN BNITREPREI{EURIAL ORIENTATIOI'I AI{D GREBN INNOVATION IN SMALL AND UBNTUTVT _ SIZBD EI{TERPRISES (SMES) Il'I BATTICALOA

SATHUSKUMAR, POOPALAPILLAI (Faculty of Commerce and Management Eastern University,Sri Lanka, 2023)

This study investigates the green entrepreneurial orientation and green innovation in small and medium sized enterprises (SMEs) in Batticaloa. This study was implemented with three dependent variables there are green ...
BFFECT OF FAMILY-FRIEI\DLY P'RACTICES ON EMPLOYEES, TNTENTION TO QUIT: THE MEDIATING ROLE OF ORGANIIZATIONAL CITIZENSHIP BEHAVIOR: SPECIAL REFBRBNCE TO APPAREL SBCTOR COMPANIES IN TRINCOMALEE

DIKANI, NADENTHIRAN (Faculty of Commerce and Management Eastern University,Sri Lanka, 2023)

International turnover has emerged as one of the most serious problems facing organizations. Hence, most organizations promote family-friendly practices (FFPs) to keep workers and lower the risk of high tumor. Several ...
TIIE EFFECTIVENESS OF SWITCHII{G BARRIER ON CUSTOMER LOYALTY MEDIATED WITH CUSTOMER SATISFACTIOI{ AMONG SERVICE PROVIDERS OF TELECOMMUNTCATION TNDUSTRY IN BATTICALOA DISTRICT

JEYANTHINY, MAYILVAKANAM (Faculty of Commerce and Management Eastern University,Sri Lanka, 2023)

The mobile telecommunications service providers face technical difficulties when trying to increase customer loyalty and grow their market share. thus, Service providers should be considering the factors effecting customer ...

Now showing items 1041-1060 of 15829

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