Abstract:
The main purpose of this study is to find out the adoption of E-commerce strategy and
performance of small and medium enterprises in Eastern Province, Sri Lanka. The
adoption of E-commerce strategy is the independent variable and in terms of four major
dimensions, such as the development of website, social media integration, customer
relationship management, and internet market strategies and performance of SMEs is a
dependent variable in this study.
The research objectives of this study are to identify the level of adoption of E-commerce
strategy (Development of website, Social media integration, Customer relationship
management, and Internet marketing strategies) and Performance of SMEs, identify the
relationship between the adoption of E-commerce strategy and performance of SMEs,
and examine the impact of the adoption of E-commerce strategy on the performance of
SMEs in Eastern Province, Sri Lanka. A univariate, bivariate, and multivariate analysis
techniques used to analyze data and find the results of study objectives. The primary
data were collected through a structure questionnaire from 100 owners/managers of
selected small and medium enterprises in Eastern Province, Sri Lanka.
The findings of this study revealed that the adoption of E-commerce strategy is at a
high level and also, its dimensions are in high level small and medium enterprises in
Eastern Province, Sri Lanka. Furthermore, the finding revealed that adoption of
Ecommerce strategy and also, its dimensions are positively related with performance
of small and medium enterprises in Eastern Province, Sri Lanka, and the adoption of
Ecommerce strategy is positively impact on performance of small and medium
enterprises in Eastern Province, Sri Lanka.
