Abstract:
Start-ups represent the embryonic stage of businesses aimed at tackling market challenges or fulfilling unmet needs.
These ventures are characterized by innovation, disruptive potential, and scalability. This paper focuses on unravelling
the distinguishing features of start-ups and the drivers behind their growth in India's West Zone. Additionally, it delves
into the hurdles they face along their journey. Launching a start-up necessitates a well-defined business plan, adequate
funding, a proficient team, a robust marketing strategy, and unwavering persistence. In the West Zone, start-ups flourish
owing to supportive governmental policies, enhanced digital infrastructure, a skilled talent pool, and ample funding
prospects. Nevertheless, they face issues such as funding constraints, regulatory complexities, talent retention
challenges, and limited market scope constraints. This research endeavors to delve deeper into the evolutionary trajectory
of start-ups within the West Zone of India, offering insights into their past, present, and future prospects.
