Start-ups represent the embryonic stage of businesses aimed at tackling market challenges or fulfilling unmet needs. These ventures are characterized by innovation, disruptive potential, and scalability. This paper focuses ...

This research investigates the impact of acculturation to global consumer culture dimensions on global consumption orientation. Previous studies have primarily focused on purchase intention, impulsive behavior, etc. ...

This study investigates the emerging digital ecosystem of online marketing for startups in the Northern Province of Sri Lanka during the COVID-19 era. Using in depth interviews with 18 entrepreneurs who started their ...

Engel’s Food elasticity of demand is one of the indicators of food consumption behaviour. Identifying food consumption patterns in sectors, this study aims to estimate Engel's food elasticity of demand among sectors ...

The firm’s performance is vital to the healthy economy. All owners of the firm, managers and employees are trying to make their firm’s performance in a positive way. But the internal and external factors always affect ...

The study provides an extensive review of the impact of various reward mechanisms on employee performance at People's Insurance PLC. Its primary objective is to assess how different components of the reward system such ...

In today’s competitive business landscape, small and medium enterprises (SMEs) face constant pressure to adopt innovative strategies to enhance performance. This study explores the mediating role of social media ...

The attributes that enhance the effectiveness of the internal audit function in mitigating earnings management still remains as a topic of ongoing debate. This study aims to examine this phenomenon within the context ...