FACTORS AFFECTING SOCTAL ENTRBPRENEURSHIP DBVELOPMENT AMONG RURAL WOVEN IN MANNAR

Abstract

The social entrepreneurship is one of the earning partrpf revenue in Sri Lanka's economy growth. The social entrepreneurship reduced poverty of rural women also fulfill the basic needs and provide employment to increase Sri Lankan economic. The goal of this study was to look at the factors affecting social entrepreneurship development among rural women in Mannar. This study used publications, historical records, media stories, the state of social enterprises in Sri Lanka, official d,ata, and. internet resources. Secondary research was used, and secondary d.ata was gathered through a literature review. A research based on this study, negative antecedents affect the development of rural women social entrepreneurship. Positive antecedents provide support to the development of rural women social entrepreneurship. And also identified characteristic of rural women social entrepreneurs, it is help to sustainability of the social entrepreneurship among rural women in Mannar. Finally recommend suitable suggestions tcl overcome the barriers of social entrepreneurship development among rural women in Mannar. To find out the barriers to the development of rural women,s social entreprengurship. The survey was caried out among 15 rural women social entrepreneurship in Mannar, who were interviewed using a semi-structured interview method. It is an inductive study where the qualitative approach was undertaken, to select five (05) rural areas in Mannar. These five areas are dependent on the handicraft industry. Collected data were analyzed using NVivo 10 through thematic analysis. According to the findings, Social entrepreneurship is emerging as an innovative approach for dealing with complex social and environmental needs, and is an important lever for the development of a sustainable society. Social entrepreneurial ability & talent are need to be motivated properly. To reduce poverty among rural women need to provide motivation to rural women's social entrepreneurship in Mannar. Finally, the researcher recommended some strategies and mechanisms for the policymakers to overcome the barriers of rural women social entrepreneurship.