Abstract:
A study was carried out to find out the green entrepreneurship adoption among agro
based industries in Weeraketiya DS division, Hambantota. By following a random
sampling procedure, 90 agro-based entrepreneurs were selected among 110 registered
and existing agro-based small and medium entrepreneurs. Weeraketiya DS division
consists of core agro-industries such as dairy-related, food and beverage, spices
processing and coconut processing. Field survey and secondary data were used to
collect the information and questionnaire survey was principal method of primary data
collection. Research survey based on the conceptual frame work that obtained from
the literature reviewing and include community wellbeing, green innovation and
knowledge, green energy and resource conservation, green certification and
marketing, reduce waste and recycling and reduce operational cost and environmental
impact. The collected data had been analysis through SPSS (statistical package for
social science) and with the use of excel data. Descriptive statistics was used to
describe the study variables with the help of frequency distribution, mean ant standard
deviation. The chi squared analysis was used to find out the association between
different variables.
Chi-square analysis method was used to find out association between the variables and
results were shows association between awareness of green concept and income in
significant level, awareness of green energy and income in significant level, reduction
of operational cost/ environmental impact and income in high significant level, energy
efficiency structure utilization and income in significant level, innovative practices and
income in significant level, community wellbeing and age, experience, income in
significant level, recycling/ reusing and age, experience in significant level and income
in high significant level influencing adoption toward the green entrepreneurship.
